The sidewalk outside the office smells like wet concrete after a morning rain. I am watching a storefront across the street through my lens. The physical signage is perfect, yet on the digital map, that business does not exist. It is a glitch. A digital erasure. I have spent two Read more
The scent of wet concrete hangs heavy in the air when a local business realizes their digital foundation has washed away. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google Read more
A local cafe owner called me at midnight because a competitor had dropped twenty 1-star reviews in an hour using a VPN. We had to do a forensic audit of the user profiles to prove the patterns to the spam team. It was not just about the text of the Read more
A local cafe owner called me at midnight because a competitor had dropped twenty 1-star reviews in an hour using a VPN. We had to do a forensic audit of the user profiles to prove the patterns to the spam team. It felt like standing on a street corner watching Read more
The smell of wet concrete always reminds me of the night the digital lights went out for a small cafe on the corner of 5th. I stood on that sidewalk, looking at a thriving physical business that had suddenly become a ghost in the machine. A local cafe owner called Read more
Dealing with the fallout of losing years of customer reviews A local cafe owner called me at midnight because a competitor had dropped twenty 1-star reviews in an hour using a VPN. We had to do a forensic audit of the user profiles to prove the patterns to the spam Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van. They wanted proof of a utility bill under the exact GPS pin, a signed Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. The air in Read more
How Real-World Traffic Data from Viper Tools Changes the Way Maps Rank If you are still operating under the assumption that local SEO is merely a game of building citations, optimizing your meta descriptions, and stuffing keywords into your Google Business Profile (GBP) description, you are playing a 2015 game Read more
Software Tools That Actually Reveal Why Your GMB Pin Is Stuck I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof Read more