The forensic checklist for auditing your Google Business Profile I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a Read more
I stood on the sidewalk outside a shuttered storefront in the rain, the smell of wet concrete mixing with the metallic tang of urban exhaust. I was not there for the view; I was there to photograph a utility bill taped to the inside of a window. I spent three Read more
The air in this basement office smells like wet concrete and ozone from three overworked monitors. I have spent the last two decades looking at the world through the grid of a spatial database; a view where your business is not a storefront with a neon sign but a proximity Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This wasn’t a Read more
Why Your Schema Markup Is Not Showing Up in Search Results I remember the smell of wet concrete outside a small plumbing shop in a strip mall. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number Read more
The data cleanup move that fixes tangled listings for multi-location brands I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of Read more
The air in my office always smells of peppermint and the dust of old paper files. I view each business listing not as a profile, but as a proximity beacon in a complex spatial database. I spent three months fighting a hard suspension for a plumbing client whose listing was Read more
The sidewalk smells like wet concrete after a spring rain, a scent that always reminds me of the physical reality behind the digital maps we obsess over. I see the glitches everywhere. A faded sign for a locksmith who went out of business in 2012 still claims a prime spot Read more
The digital storefront has a ghost in the machine I stand on the corner of 5th and Main, the smell of wet concrete rising from the sidewalk after a summer storm. My camera lens is focused on a plumbing van, but my mind is on the digital architecture that keeps Read more
The smell of wet concrete always reminds me of a botched site migration. I stand on the corner of a city block, looking at a storefront that exists in the physical world but has vanished from the digital map. To a veteran map investigator, a business listing is not a Read more