I smell diesel fuel and cold coffee. It is 5 AM. I am looking at a dispatch screen where forty trucks should be moving, but the icons are frozen. My client is a roofing titan who overnight became a ghost. Everyone wondered why a top ranking roofing company vanished from Read more
The smell of wet concrete always reminds me of the day the maps stopped working for a local roofer. I stood on the sidewalk across from their brick-and-mortar shop, watching the rain hit the pavement. Their neon sign flickered, but on Google Maps, they were invisible. It was a digital Read more
The office smells like stale coffee and the hum of server racks. Every morning I look at the dispatch logs and see the same disaster. A business owner thinks their digital presence is a destination but it is actually a coordinate. When the coordinates fail, the revenue stops. Everyone wondered Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. We had to Read more
Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary verification tier was enough to kill their organic trust score. I spent weeks tracing the digital exhaust of their dispatch Read more
The internal link tweak that finally got our hardest pages indexed I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This is Read more
The internal link move that helps Google crawl your site faster The sidewalk smells like wet concrete and diesel exhaust. I have spent two decades staring at the glitches in storefront data, watching how Google translates a physical brick and mortar shop into a digital proximity beacon. Most business owners Read more
How we recovered search traffic after a messy URL structure change I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof Read more
The smell of wet concrete always reminds me of the day the maps went dark for a client in the south side. I am a street photographer of sorts, but my lens is focused on the digital architecture of storefronts and the invisible glitches that make a multi-million dollar business Read more