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Technical SEO Audit

Why your site speed score isn't moving your ranking as much as you think
Technical SEO Audit

Why your site speed score isn’t moving your ranking as much as you think

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. During that time, Read more

By Jamie Lee, 1 month ago
Why your site map is probably confusing the search crawlers
Technical SEO Audit

Why your site map is probably confusing the search crawlers

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. I sat Read more

By Taylor Morgan, 1 month ago
The site structure move that halved our crawl budget waste
Technical SEO Audit

The site structure move that halved our crawl budget waste

I remember the smell of wet concrete after a summer storm in Chicago. It is a scent that signals a change in the atmosphere, much like the subtle shift in a search engine’s ranking algorithm before a major update hits. As a street photographer, I spend my days noticing the Read more

By Taylor Morgan, 1 month ago
The simple technical fix for sites that take too long to index
Technical SEO Audit

The simple technical fix for sites that take too long to index

The simple technical fix for sites that take too long to index I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof Read more

By Taylor Morgan, 1 month ago
The technical reason your pages are not showing up in search results
Technical SEO Audit

The technical reason your pages are not showing up in search results

The technical reason your pages are not showing up in search results I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof Read more

By Jamie Lee, 1 month ago
Why your site map is failing to show Google your newest updates
Technical SEO Audit

Why your site map is failing to show Google your newest updates

The air in this part of the city always smells like wet concrete and ozone right before a storm hits. I spend my nights walking these streets, capturing the flicker of neon signs that do not quite match their digital counterparts on a smartphone screen. I see the glitches everywhere. Read more

By Jamie Lee, 1 month ago
The technical health check that found 40 invisible pages on our site
Technical SEO Audit

The technical health check that found 40 invisible pages on our site

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This is the Read more

By Jamie Lee, 1 month ago
Why your mobile site speed is the real reason your map rank is falling
Technical SEO Audit

Why your mobile site speed is the real reason your map rank is falling

The ghost in the GPS coordinates Mobile site speed and core web vitals function as the primary proximity anchors for local search rankings because Google interprets latency as a failure in utility. When a user on a mobile device attempts to access local business data, the speed at which the Read more

By Jamie Lee, 1 month ago
3 internal link errors that keep your best pages off the first page
Technical SEO Audit

3 internal link errors that keep your best pages off the first page

The ghost in the GPS coordinates I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under Read more

By Taylor Morgan, 1 month ago
The technical reason your site is losing search visibility
Technical SEO Audit

The technical reason your site is losing search visibility

The technical reason your site is losing search visibility I sit here in my office on the corner of Main and Second with the scent of peppermint tea and old ledger paper filling the air. For twenty years I have watched the shopkeepers in this town build their dreams on Read more

By Alex Carter, 1 month ago

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