Domain migration secrets for maintaining local search power I see the flicker in the Street View frame before the algorithm does. It is like watching a building fade out of existence because someone typed the wrong coordinate into a database. The smell of wet concrete in the morning reminds me Read more
A local cafe owner called me at midnight because a competitor had dropped twenty 1-star reviews in an hour using a VPN. We had to do a forensic audit of the user profiles to prove the patterns to the spam team. I stood in the doorway of the shop; the Read more
The manual action audit: Finding out why your traffic vanished I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin, showing a Read more
The forensic checklist for auditing your Google Business Profile I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a Read more
I stood on the sidewalk outside a shuttered storefront in the rain, the smell of wet concrete mixing with the metallic tang of urban exhaust. I was not there for the view; I was there to photograph a utility bill taped to the inside of a window. I spent three Read more
The air in this basement office smells like wet concrete and ozone from three overworked monitors. I have spent the last two decades looking at the world through the grid of a spatial database; a view where your business is not a storefront with a neon sign but a proximity Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This wasn’t a Read more
Why Your Schema Markup Is Not Showing Up in Search Results I remember the smell of wet concrete outside a small plumbing shop in a strip mall. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number Read more
The data cleanup move that fixes tangled listings for multi-location brands I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of Read more