I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This wasn’t a Read more
The ghost in the GPS coordinates I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. I sat Read more
I spent years tracking map-spam in the trenches of the local search algorithm. Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary verification tier was enough to kill their Read more
I smell the faint scent of peppermint on my breath and the dry, dusty aroma of old paper ledgers as I sit in this office. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a Read more
The air smells like wet concrete and ozone after a summer storm. I am standing outside a storefront in a nondescript strip mall, holding a camera that has seen better days. To most, this is just a shop. To me, it is a set of coordinates in a mathematical lattice. Read more
Everyone wondered why a top ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary verification tier was enough to kill their organic trust score. I have spent twenty years in the trenches of Read more
The hidden penalty for having too many similar pages The smell of wet concrete always lingers after a morning rain in the city, just like the scent of a dying business listing lingers after a botched SEO campaign. I see the glitches in the storefront data every day. To most, Read more
The technical reason your mobile site looks different to Google I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a Read more
The smell of wet concrete after a summer storm always reminds me of the day I watched a multi-million dollar plumbing empire vanish from Google Maps. I am a street photographer of the digital world. I do not care for the staged, glossy corporate headshots; I look for the grit, Read more